Safeway SimpleNutrition and a GIVEAWAY!

by - Wednesday, March 23, 2011

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Safeway stores recently launched a program called SimpleNutrition. The program was developed by registered dietitians and food labeling experts to help shoppers with choosing healthful products based on what is important to them. Shelf tags highlighting up to two key nutrition benefits have been added to many of the items in the stores. From the program website:

Nutrition benefit tags include Made with Whole Grains, Sodium Smart, Good Source of Fiber, Low in Fat, Good Source of Calcium and many more. You'll also find products tagged with benefits such as Gluten Free and "Organic. Look for the green tags while you shop!

If you're a label-reading kind of shopper, you may find that this helps to quickly narrow down your search among multiple brands of similar products. For those who typically make their food choices based on other factors (price, habit, etc.), this might prompt you to consider the health factor- this is a good thing.

Being the label-reading food nerd that I am, I found some of the tags to be more helpful than others. For example, "Gluten Free", "Organic", and "Good Source of Calcium" were more useful than the mysterious "Made with Whole Grains" or "Natural". It would be great to also see labels for "Vegan", "Vegetarian", "Good Source of Iron", or "Good Source of Protein" (I didn't notice any of those in my store).

All in all, I think this is a very positive addition to our grocery store shelves. I'm all for bringing light to the contents of our food. Anything that gets the attention of consumers who usually don't consider nutritional value when selecting products is a good thing!


The folks at the SimpleNutrition program provided me with two $25 gift cards to give away to you!

TO ENTER: Please leave a comment on this post telling me whether you read labels when you shop or if you base your purchases on something else.

The fine print: Two winners will be chosen via random drawing. Each winner will receive one $25 gift card that is good at Safeway, Vons, Pavilions, Genuardi's, Dominick's, Carrs, Randalls, and Tom Thumb. Contest ends Wednesday March 30th at 11:59pm PDT. Winner will be announced on Thursday the 31st.

Good luck!!

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  1. I read labels all the time, but can't say I understand every words on them though.
    tcarolinep at gmail dot com

  2. I do read labels, but mostly for fat and calorie content and just recently so that I can avoid HFCS. I'll be on the lookout for the new Safeway labels!
    lara3400 at sbcglobal dot net

  3. How cool! I do read labels - I try to follow Michael Pollan's guidelines...if your grandma wouldn't know it, don't eat it! ;-)

  4. I always try to read the labels and pay attention to the ingredients and nutrition content of my foods. Thanks for the awesome giveaway!

    gina.m.maddox (at) gmail (dot) com

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  6. I do read labels, that I have from my mom, who has teached me to live eco-friendly and healthy life :)

  7. I do read labels, but it's not the only factor in my decision.

  8. I check out fat, saturated fat and sodium info before making new purchases.

    chickenpouf AT gmail DOT com

  9. I am ABSOLUTELY a label reader, though mostly for nutrition info, not ingredients.

    Thanks for the chance to win!


    ejm6x (at) yahoo (dot) com

  10. I always look at the label when I'm thinking of trying something new, but not if a) I've done it before or b) It's an old favorite... and I probably don't want to know!

    konecki (at) gmail

  11. I read labels. I like to know what ingredients I'm eating. I rarely read fat/calories because I workout and generally know what items are good/bad for the body, but the ingredients, always!

  12. So a label reader. I look at the calcium and the fat and the sodium in most everything I purchase.

    msgb245 at gmail dot com

  13. I'm a label reader. There are certain ingredients I try to avoid like HFCS (or corn sugar as it's been newly named) and I try to find products that are high in protein and fiber, but low in calories and sodium.


  14. I base some of my purchases on the label, and the health qualities. I also base it on the price.

  15. I read labels very carefully! I don't eat HFCS, plus I maintain a 1500 calorie diet, and my husband does low-carb. Reading is a necessity!

  16. In this economy the PRICE is most important to me, and then what's in the package, however, I do not just go crazy and just any old thing either....but price is the biggest factor at this current time for me.

  17. I read labels a lot! I especially pay attention to carbohydrates and sugar, and a look at the ingredients for MSG and artificial flavoring.

  18. i read labels now that i have my son, i never used to
    nannypanpan at

  19. I always read labels.

    lovelydomesticdiva (at) gmail (dot) com

  20. I always read labels
    robinlscott4 at hotmail dot com

  21. I always read labels!

    juliaandginger at gmail dot com

  22. I ALWAYS read the labels when I shop. I've even gotten my hubby in on the action!

    mrs dot marcus2 at yahoo dot com

  23. I read labels diligently. I try to avoid soy and corn syrup, so I scrutinize most of what I purchase.

    runningmatey at hotmail dot com

  24. I usually read the labels when I shop. The only time I don't is when it's something I buy regularly, or if it's a special treat where I really don't want to know what's in it :)

  25. I think it a beautiful post. thanks for share


Comments, questions, and suggestions are always welcome. I look forward to hearing from you!